MCCORMACK CREATIVE - print design, web design and photography by Brian McCormack

• Client :

  JulieBeth

• Project :

  Identity, Lookbook

JulieBeth was a start-up company that came to Vilocity Interactive to increase their marketing presence. I was responsible for the creation of a brand identity for their company. For immediate brand recognition, joining the two partners initials together with a classic serif typeface created an icon. The logo consists of the company name set in a sans-serif typeface straddling the icon. Using the color palette of the leathers in the handbags I was responsible for the creation of a lookbook; a print catalogue of their line of products. The design was created to be clean with abundant white space. I cropped the bags on the edges of the pages to create visual interest.

• Client :

  Vilocity Interactive

• Project :

  Case Studies

Vilocity needed to update the look of their case studies. The previous design was bright and cartoon-like, so in the re-design I wanted to tone it down a bit. I was given complete creative freedom with the design. I was told to think "Dean Martin in space" for inspiration. The big bold header is a sophisticated lead-in to the document. Both clean and elegant, it unites the case studies and introduces the lounge/sci-fi inspired theme. I thought it was important that a large area be dedicated to showcasing images of the projects. This design is flexible to accommodate different lengths of text and multiple images.

• Client :

  The Great Discovery

• Project :

  Identity, Brochure

The Great Discovery is a branch of Six Sigma, a "disciplined, data-driven approach and methodology for eliminating defects in any process." The idea behind the design of this brochure was to focus on the feeling of joy one experiences once they are able to realize and accomplish their goals and dreams. The brochure works as an introduction to the organization and to their programs.

• Client :

  eTelecare

• Project :

  Brochure

eTelecare came to Vilocity Interactive seeking a brochure design they could hand out to high school students promoting employment opportunities at several call centers throughout the United States. I was given complete creative freedom on the design. Due to the amount of information, I decided to keep the interior very clean with a focus on quality typography. The hand written typeface grabs your attention and brings a humanistic element to the design.

• Client :

  eTelecare

• Project :

  Billboard

I was responsible for the graphic design of these two creative billboards promoting eTelecareCareers.com.

• Client :

  eTelecare

• Project :

  Pyramid Poster

This poster was an internal marketing campaign for employees at eTelecare that I created at Vilocity Interactive. The design was well received and was made into flyers and posters ranging in size from 11"x17" to 3'x4'

• Client :

  Various

• Project :

  Logos

Here is a collection of logos I have created for various clients.